Marketing Plan For Wallingford Bowling Center - 1271 Words

Marketing Plan for Wallingford Bowling Center Bowling has witnessed a decline in an activity of choice for families. The image of the Wallingford Bowling Centre has kept changing in the period of decline; however the sports activities still gives good exercise, a game of skill, and fun competition. If the experience and image of the bowling center could be reorganized with good-looking appearance and feel, it will rebound and be better. As a family activity, bowling can be continued by individuals until their old age. The activity is a game of skill, which can be made better by the players through practice (Forrest Iannucci, 2013). The organization gets customers from the local area, within a radius of about fifteen miles. They, therefore, are subject to local events as well as the local trends than the larger entertainment producers, such as the theme parks or movies. It, however, means that the company could be more integral to the community as well as involved in the community building to generate the loyalty of the clients. Market Analysis In some of the local families, bowling appeal is obvious. It is an activity the families have always enjoyed together and continues to enjoy all their lives. However, bowling is totally foreign to some people; a thing for old folks with bell-bottomed khakis and who occasionally indulge in and enjoy, but ironically infuse in the fashion trends of today (Katz, Green, 2009). The clients for the company can be divided into; bowling